We're all Ears

How could anyone possibly scroll past something as cute as this little button in Mickey ears?

Disney and Make-A-Wish partnered to invite users to share photos of themselves in Mickey ears on Twitter and Instagram. For every post, Disney donated $5 to the Make-A-Wish Foundation.

#ShareYourEars ending up nabbing one of the coveted trending spots on Facebook and Disney pushed their original commitment of $1 million to $2 million based off of the flood of posts. 

As far as engaging social media campaigns go, you can’t beat this one.

Bonus: the cute factor on the photos really helped the shares.