A couple of weeks ago we took at look at a campaign that hid a secret message within the audio of their Facebook video to see who was really listening.
But one company has essentially taken the entire concept of a silent video and branded it...
You know all of those silent, quick recipe videos shot from above that you see all over your Facebook feed? Yeah, Buzzfeed started those.
In under a minute, users see a recipe from start to finish with subtitles over sound - perfect for Facebook’s auto-play feature.
I mean who in their right mind could ever just scroll past a recipe for Taco Cheese Cups?....
Tasty’s Facebook page now has over 88 million likes and 3.7 million subscribers on YouTube. The brand has spawned spin offs like Tasty Junior, Tasty Happy Hour and Nifty (a DIY video series), not to mention all the parodies and copy cats.
The entire layout of the videos and the thought process behind them has changed the way we ingest visual media and is tailor made for Facebook.
What's really genius about Tasty is the way they sensed a trend and a change in media consumption before there even was one.
Their videos have a very large market reach across both Facebook and YouTube and are extremely 'shareable' with many people tagging their friends or family in the deliciousness.
But one company has essentially taken the entire concept of a silent video and branded it...
You know all of those silent, quick recipe videos shot from above that you see all over your Facebook feed? Yeah, Buzzfeed started those.
In under a minute, users see a recipe from start to finish with subtitles over sound - perfect for Facebook’s auto-play feature.
I mean who in their right mind could ever just scroll past a recipe for Taco Cheese Cups?....
Tasty’s Facebook page now has over 88 million likes and 3.7 million subscribers on YouTube. The brand has spawned spin offs like Tasty Junior, Tasty Happy Hour and Nifty (a DIY video series), not to mention all the parodies and copy cats.
The entire layout of the videos and the thought process behind them has changed the way we ingest visual media and is tailor made for Facebook.
What's really genius about Tasty is the way they sensed a trend and a change in media consumption before there even was one.
Their videos have a very large market reach across both Facebook and YouTube and are extremely 'shareable' with many people tagging their friends or family in the deliciousness.
I really like those info cooking videos. It is like skinning a page you just read the important bits.
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