I mean, you never know...it may just win you a Guns 'N Roses ticket..
Research suggests that 90 percent of Facebook users watch videos with the sound off.
In order to see who is really paying attention while scrolling through the never ending feed of Facebook videos, American Express recently uploaded a video promoting a Guns 'N Roses concert which featured a hidden surprise for anyone who had the sound turned on.
Unaware to some viewers, the short video featured a voice-over promising a free ticket to their concert for the first 50 people who knew the name of the band's lead singer.
Not only a great way of seeing who's really paying attention, but also a great measure of advertisement engagement while the extra publicity surrounding the stunt increased brand awareness on a Global, Rock-n-Roll scale.
Watch this space for our next post to see if Any Publicity really is Good Publicity...
Source: http://www.adweek.com/brand-marketing/amex-had-a-nice-surprise-for-facebook-users-who-turned-the-sound-on-for-this-ad/
In order to see who is really paying attention while scrolling through the never ending feed of Facebook videos, American Express recently uploaded a video promoting a Guns 'N Roses concert which featured a hidden surprise for anyone who had the sound turned on.
Unaware to some viewers, the short video featured a voice-over promising a free ticket to their concert for the first 50 people who knew the name of the band's lead singer.
Not only a great way of seeing who's really paying attention, but also a great measure of advertisement engagement while the extra publicity surrounding the stunt increased brand awareness on a Global, Rock-n-Roll scale.
Watch this space for our next post to see if Any Publicity really is Good Publicity...
Source: http://www.adweek.com/brand-marketing/amex-had-a-nice-surprise-for-facebook-users-who-turned-the-sound-on-for-this-ad/
