A Photo a Day...

GoPro got social media followers and owners of their action cameras involved by creating an interactive social media campaign. 

Each day, they selected a photo submitted by a GoPro user to share across their social media networks. 

In addition to giving winners exposure to their 9.4 million Facebook fans, 8.2 million Instagram followers, 1.5 million Twitter followers, the lucky content creators also received cash rewards. 

GoPro has dedicated up to $5 million per year to give to those who submit photos, videos, and clips taken with their products. 

This campaign is a great example of community involvement; getting users involved by motivating them with exposure and prizes. 

It makes use of a great model for exposure. It is important to encourage users to share photos, videos, and stories using the product or service which gets the brand name out there. Users can also be enticed with cash prizes, free giveaways, promotions, or even re-posts.

We're all Ears

How could anyone possibly scroll past something as cute as this little button in Mickey ears?

Disney and Make-A-Wish partnered to invite users to share photos of themselves in Mickey ears on Twitter and Instagram. For every post, Disney donated $5 to the Make-A-Wish Foundation.

#ShareYourEars ending up nabbing one of the coveted trending spots on Facebook and Disney pushed their original commitment of $1 million to $2 million based off of the flood of posts. 

As far as engaging social media campaigns go, you can’t beat this one.

Bonus: the cute factor on the photos really helped the shares.